With its medium flex, the Atomic Hawx Prime 90 W is the ideal custom ski boot for advanced female skiers. This legendary Hawx medium fit comes with a cuff height and liner construction tailored specifically to suit womens feet. Atomic has integrated Memory Fit so you can personalize your shell, cuff and liner in minutes. The boot features a new Memory Fit 3D Silver liner with pre-shaped ankles for an even better first fit. You also get 3M Thinsulate Insulation to keep your feet warm and responsive even in extremely cold and damp conditions. On the outside, Sole Flex technology on the sole of the boot enhances your balance, underfoot feel and control. While the option of WTR Grip Pads means easy walking, too.